One Feature

Over the weekend I was reading an interview with Tim Ferriss and this excerpt really stuck with me ...

One killer feature

When working with startups, Ferriss sees one problem popping up over and over. “The biggest weakness I see is companies getting focused on implementing new features ... They have a viable product that people are paying for and instead of identifying their cheapest avenue for acquiring profitable customers or focusing on polishing the product they already have, they focus on adding ten new features."

“Mike Maples is one of the angel investors I most respect in Silicon Valley. He says the startup that perfects their one feature and is the best at that is usually the startup that wins. It’s not the startup that’s an 8 out of 10 on 10 features. It is the startup that is 10 out of 10 on one feature — that just kills it."

David Cohen touches on the same thing in Do More Faster ...

"If you're early in the life of your startup, do yourself a favor and figure out what one thing you're going to be the best in the world at doing. By all means, don't stop there. Just spend some time to think about how you can cross the finish line and avoid throwing in the kitchen sink."

In a nutshell, this is why we're building Help Scout. We think it can be the best in the world at email ticketing, email collaboration, email for teams or whatever you want to call it. We're passionate about the problem, believe a lot of other people have it too, and believe we know how to fix it. This is what keeps us working hard every day to get it launched.