Designing the Help Scout marketing website has been a challenge that's now spanned more than three weeks. Finding the right voice and brand for this app has not come easily, as evidenced by all the changes since we started this journey.
We've created about 20 different variations of the site so far. Although it might go through a couple more iterations before launch, we're really excited about where it stands now. Below we have 7 of those variations for you to see, including the final one on the bottom.
It wasn't the original plan for the entire site to consist of one page. But as we kept cutting things to keep the copy clear and objectives simple, it sort of evolved that way. For the first version of a web app, few companies need more than a page to make their point. If you need more, you probably should have launched earlier.
Two notes before you look at the comps:
1- The plans and pricing are not final yet. I hesitated to show the plans/pricing before finalized, but we're happy to get your feedback now. Again, nothing is final until we launch.
2- The logo continues to evolve. We've had so many iterations of the logo that I lost count, but we're definitely narrowing in. Subtle details of the ribbon and medal have changed, as well as the typeface. We feel like the new type matches the shape of the mark a little better and feels more professional. Here's a quick comparison of the two:
One Month Ago
Marketing Site Comps
Our creative breakthrough came right before the final comp, when we moved on to design our first newsletter. It turned out to be the perfect medium to simplify, start with a clean slate and come up with some stuff that we loved. It's funny how things can come together when you change the scenery and work on something else.
We're all putting in late nights to keep up great progress ... more to come!